Human language reflects personality and style of thought, social connections and emotional states.
Infering human and brand personality traits is now possible thanks to the analysis of contents published on digital and social channels
1. Select one or more FanPages to analyze or use your own content
2.Identify brand or individual personality traits, including archetypes, needs and values
3.Evaluate the best match between your brand and potential social influencers
Successful brands have a strong sense of identity which people can quickly identify or recognise.
Building your brand story narrative based on shared values and personified through archetypes allows your audience
recognize and understand why your brand matters and is crucial to brand development and both your short and long-term success.
The psychologist, Carl Gustav Jung, used the concept of archetype in his theory of the human psyche.
Archetypes represent fundamental human motifs of our experience as we evolved; consequentially, they evoke deep emotions.
The most challenging component of a successful Social influencer campaign is selecting the right influencers. Are you sure that your Influencer Strategy is aligned with your brand’s values?
Thanks to Affinity Matters the companies and the agencies can evaluate the level of affinity between brand and influencer increasing the “affinity” between the brand and its testimonials.
Which advantages can you take using Affinity Matters? Greater sensivity, governance and certifications of the personality traits to measure the level of affinity between individuals and companies. In this case we measured the affinity between the influencer Andre Agassi and the brand Lavazza.
Affinity Matters applies artificial intelligence algorithms and psycholinguistics’s models to analyze and deduct the main features of an individual personality in order to define also the personal branding of that individual.
Which advantages can you take using Affinity Matters? Greater sensivity, governance and certifications of the personality traits to understand, for example, if your personality, as it emerges from your personal communication on social media, reflects the one of a company for which you want to apply.
In this case we analysed Richard Brason’s individual personality.
